As we enter the final quarter of the calendar year and reach the halfway mark of the financial year in Australia, it’s a crucial time for technology sales professionals to focus on delivering results. At Kaliba, we understand the importance of finishing the year strong, especially in the tech sector. Here’s a checklist to help you maximise your efforts and close out Q4 successfully.

The Federal Reserve has recently made a significant move by cutting interest rates by 50 basis points. With these initial cuts and more potentially on the horizon, the U.S. appears to be on a path where inflation and the Consumer Price Index (CPI) are moving back towards the target of 2%. In discussions about the future of the software vendor landscape, particularly as we look ahead to 2025, these rate cuts are expected to have a positive impact. The past 18 months have been challenging, with minimal IPO activity, infrequent fundraising, and widespread layoffs affecting thousands of vendors. However, this trend might be on the verge of changing, potentially signaling an end to the wave of layoffs. What Could These Rate Cuts Mean for the Vendor Landscape? Increase in IPOs: We may see an uptick in IPO activity, accompanied by increased commentary and analysis around this trend. Market Shift: The current employer-dominated market could shift towards a more balanced equilibrium, creating fairer opportunities for job seekers . Demand for Talent Acquisition: There will likely be an increased demand for talent acquisition and internal recruiter roles. This is excellent news for professionals in this space. Agency Utilisation: Companies’ willingness to use recruitment agencies and allocate budgets towards this is expected to grow, a trend we’re already starting to observe. Empowered Candidates: Candidates may find themselves with more influence during interview processes and could receive multiple job offers. This is especially true for GTM (Go-to-Market) professionals. Strategic Hiring: The best companies will focus on hiring strategically, ensuring that GTM individuals can realistically achieve their quotas. It's always wise to check platforms like RepVue before taking on a new role. Looking Ahead to 2025 These developments could lead to a recalibration of investment priorities, with a renewed focus on technology investment. After the challenging period of the past 18-24 months, this would be a welcome change for many in the industry. However, it’s crucial that any headcount growth is well-calculated, ensuring a genuine return on investment. 2025 is shaping up to be an exciting and dynamic year. What do you expect or hope to see in the year ahead? Share your thoughts and join the conversation! Data source: Reuters Article